LP3D Studio · Luxury houses
3D worlds to present every piece
An iPhone app where each collection has its own world: palette, typography, finishes. Your client turns around a watch, changes the leather of a bag or the cloth of a jacket, compares two versions, then places the piece on their table in augmented reality.
Thirteen demo worlds cover watchmaking, mechanical movements, leather goods, travel trunks, tailoring, streetwear, writing instruments and jewellery.
- Régence
- Sillage
- Héritage
- Aphélie
- Mécanique Noble
- Cavalière
- Onyx
- Malletier
- Solstice
- Brut Studio
- Fil d’Or
- Encre Noble
- Éclat
Detailed 3D models
Twelve watches, an 84-component mechanical calibre, bags, trunks, a full suit: modelled pieces with their materials.
Part by part
Case, bezel, dial, strap, lapels, sleeves, buttons: each part can be selected and given its own colour or finish.
The movement laid bare
The calibre opens in an exploded view: mainplate, bridges, gear train, balance. Watch hands run on real time.
Compare before choosing
Two configurations side by side, then keep the right one. Crystal reflections can be hidden to read the dial.
The piece at the client’s
The augmented reality preview sets the object at real size, from the iPhone camera.
A request in one gesture
The chosen configuration goes with the appointment request, and a link reopens it identically on any screen.
Workshop and movements
From the bespoke suit to the exploded calibre
In the workshop, each part of the model has its own colours and materials. The suit is set jacket, shirt, tie and buttons; the mechanical calibre opens component by component, with its finishes and diameter.
Watch collection
Three watches from the collection
Each watch is a complete 3D model: case, bezel, dial with applied indices, bracelet and crystal. Dials are LP3D creations and the hands run on real time. The app features twelve, across four worlds.
Renders from the app’s 3D engine
Method · five steps
- IReading your house
- IIFile ingestion
- IIIWorlds and modifiers
- IViOS build
- VRelease and follow-up
Dials, markings and materials of the demo models are LP3D creations, with no existing brand.
LanguagesFrench, English, Italian, Spanish, German, Japanese, Chinese, Arabic
For whomWatchmakers, leather-goods makers, trunk makers, jewellers and fashion houses.